What's In an Efin Name?

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The other day I was thinking about the pseudonym one of the BC authors has adopted when I ran across this website.

https://efinplan.com/

The site is all about online financial planing. "e" fin "plan".

Not "EF" in "plan."

Given how conservative most financial planners are, it's highly unlikely they have any idea how their name looks to many.

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Unless

Podracer's picture

the folks are offbeat and cheeky enough to make a go of it regardless, then yeah they may have put their foot in it a bit.

The small UK model kit manufacturer of a few years ago were decidedly humorous when they named their company "Norfolk and Goode".

"Reach for the sun."

Experts Exchange is now

Experts Exchange is now experts-exchange.com. Originally, they were expertsexchange.com, and the way that breaks down on first glance is to NOT use plurals. So, apparently they were Expert Sex Change. :)


I'll get a life when it's proven and substantiated to be better than what I'm currently experiencing.

There's apparently...

...a store somewhere called Kids Exchange - I assume it's a second hand children's clothes store. As if the name wasn't bad enough ("Here, you have my children, I'll have yours!"), there are numerous images circulating alleging to show the store's sign...
...which lacks spaces...
...so "KIDSEXCHANGE" could be misinterpreted as KID SEX CHANGE.

Aside from that, there are numerous genuine examples of business partnerships where the combination of the entrepreneurs' names raises a few eyebrows. Notably, in Kidderminster there's an estate agents called Doolittle and Dalley (est. 1893 --> do little and dally), while in Leamington there's a solicitor's office called Wright Hassall (--> right hassle).


As the right side of the brain controls the left side of the body, then only left-handers are in their right mind!

the 'sex' is sometimes a problem

to some web filters. These sites seem to forget that there are places like Middlesex, Sussex etc that are perfectly good uses of these three letters. I ran into it in the US a few years ago where when I wanted to see the scores in the Middlesex vs Sussex Cricket match the ISP I was using blocked it all.
Some just replace the so called offending letters with something else. Harder to do now with HTTPS but could be a problem in some places.

I think..

Daphne Xu's picture

I think that's called the "Scunthorpe Problem", where (at least in the US) the embedded four-letter word is considered far worse than the three-letter S-word. True disreputable users and sites (not that they're all bad, mind you) go out of their way to bypass the censors. It's primarily the inadvertent names that get clobbered.

-- Daphne Xu

Don't forget the stink when

Don't forget the stink when AOL blocked breast cancer survivor groups.


I'll get a life when it's proven and substantiated to be better than what I'm currently experiencing.

They even pronounce it "effin

They even pronounce it "effin" so I highly doubt someone made a mistake. The planners are young so this might be a stroke of genius as it's something you will not likely forget.

There is at least one other financial company that uses efin in some form, and it too is a financial company. It even uses "efin" as their ID on the stock exchange!

I'm told STFU more times in a day than most people get told in a lifetime

Unfortunate company names

erin's picture

Near here is a "Hasty Brake and Wheel Alignment" founded by Mr. Hasty. There's a "Byrne and Stouthitt Mortuary", pronounced "Burn and Stuffit". And I once passed a panel truck on the highway that had a sign reading "Stankho and Sons Plumbing". :)

Hugs,
Erin

= Give everyone the benefit of the doubt because certainty is a fragile thing that can be shattered by one overlooked fact.

Doesn't sound so bad.

Daphne Xu's picture

"Hasty Brake and Wheel Alignment" doesn't sound so bad. Sounds rather awesome, in fact. TVtropes has a trope, "The Problem With Pen Island", and used to have that problem. There might have been a website, penisland.com. In fact, that could be where your SRS discards go in their afterlife.

Armand Hammer founded his own company, and I assume everyone knows its logo. Texas had the daughter of a governor, and famed philanthropist and supporter of the arts, "Ima Hogg". She never had a sister named Ura, though. I read that Ima's grandfather raced to stop the christening, but didn't make it in time.

-- Daphne Xu

She was VERY well respected,

She was VERY well respected, and honoured, even in her own lifetime. Her name was given based on a well liked aunt, as I recall. It wasn't until later that people really _thought_ about the name. (I spoke with a nephew/great nephew many, many years ago. I could probably dig out the interview tapes if I asked my parents. )


I'll get a life when it's proven and substantiated to be better than what I'm currently experiencing.